CLIFBAR ANNIVERSARY GALLERY & Digital Twin
【CLIENT】
Clifbar
【PLACE + TIME】
Emeryville, CA / 2022
【PROJECT TEAM】
Because We Can ✦ Interior Design: Concept & Build-Out, Digital Twin Creation & Management
【MADE IN OUR SHOP】
Shelving, Gallery Wall Supports, Event Accessories & Digital Twin
For Clifbar’s 30 year anniversary, we created a promotional gallery at their main headquarters, showcasing their impressive achievements over the years. A company wide in person party was planned, but when a new wave of COVID was going to keep over half the company home, we acted quickly to create a Digital Twin of the space. In this way remote employees could interact with the space.
The Digital Twin allowed us to add more information, links and pop-ups that added to the experience. In the end, the company kept the Digital Twin as an onboarding tool, a rich and interactive way to familiarize new employees with the company’s history.
Much like a gallery space, we designed this open floorplan into episodic areas for reading, learning and interacting. Vinyl floor stickers lead the way so the participant has a choreographed experience. Stationary bikes in front of a large fan send riders biking down hill, timeline and archive displays tell of the past, an interactive map connects staff together and table of books paired with wall graphics talk about the past + future.
The choreographed floor plan leads the staff back and forth through the exhibit, utilizing the back and front of partition walls. This playful path keeps people moving through the exhibit, and nods to the fun spirit of the company.
A party filled entryway for the big event, complete with true Clifbar values: reused Clifbar boxes as display and pen holders, recycled cardboard “30’s” mixed in with the balloons, and fun stickers on the floor to make a pathway.
