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Goings on at the Because We Cannery

Internal Marketing Wall for ClifBar

We have been lucky enough to work with ClifBar again on another internal marketing wall for their Emeryville office location. This one focused on the Womens' Mountain Biking Team they sponsor, and integrated an aesthetic of reclaimed barn wood juxtaposed with clean lines.IMG_2406

This wall was coincidentally right next to another office wall we did. That one was a promotional wall for their internal philanthropy work, done with a 1950's diner theme and reclaimed bike parts. IMG_2410

The LunaChix wall (named after their LunaBar line) incorporates overlapping frames, a movable time line, Bike Jersey holders, a map of where the teams are located and a giant overhead sign. IMG_2404

This row of frames will act as a timeline for showing which bike team is in the lead. IMG_2425

Working with the client, we designed the aesthetic and functionality of these items. The timeline frames can slide easily along their rail with these small clips we've added to the back. IMG_2441

For the Map, we chose to use an oiled Walnut face, and then carve the state lines into it. IMG_2417

We did this so the soft material behind the veneer can accept the pins to showcase the team locations. IMG_2439

We used the same material to make these striking jersey holders IMG_2440

By creating a system to hang and overlap the barnwood frames, photos in the frames can be easily switched out when needed. IMG_2426

For the larger wood frames, we added a laser-cut wood name attached to the side: IMG_2422

And finally, the large barnwood sign. We made this custom barnwood sign by dying the wood after fabricating its shape, so the variation in the wood slats can shine through. IMG_2418

Jillian Northrup