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Business shouldn't waste money on their offices

So with our recent press, a common comment came up that goes something like this:

"Business shouldn't waste money on their offices".

To which we couldn't agree more. Businesses need spaces that work. More than that, they also need spaces that support their vision and agenda.

But at the same time, businesses need to keep things reasonable, and not spend money they don't really need to.

Now, you may think that some of our more creative offices we've done for companies are more folly than functional. However, let's take a closer look at one of our past projects: the offices of Three Rings.

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Three Rings is a small creative game design studio. They live (and die) off of how good their people are. Unlike a big game company like EA, with armies of people, Three Rings is tiny, tight, and very talented. So one of the primary concerns with their office was to make it a place where their talent would love to work, and to make it a place other talented people would love to work at. This not only draws in talented people, but it makes them perform at their best.

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Three Rings also really wanted to create a real place. Instead of an office people dreaded to be at, they wanted a place where everyone was happy to be. Since the new office was completed, it's not uncommon for everyone to spend a lot more time at the office, even if it's just playing games into the evening. Better teams, better relationships, and better communication all come from happier people spending time together.

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Another big concern was expression of vision. Instead of looking like every other game company with their seas of Ikea desks and dismal offices, Three Rings wanted to wear their hearts on their sleeves; to say loudly that they are a creative company like no other. Many talk about being innovative, yet few really follow through with that. Clearly communicating that is a key part of their marketing.

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Finally, Three Rings wanted a clear way to express their vision of being a small yet terribly creative company to other companies and investors. They knew that any potential employee or VC that walked in the door and was scared off at how over-the-top the office is would very likely be someone that they wouldn't want to work with. By clearly showing their vision it's much easier for them to find other people who may share that vision and want to help make it bigger and better.

Study after study shows that a better office makes for more productive and happier people. And having an office that matches your company's vision is a vital part of marketing and communicating what your company is all about.

More productive people + happy workers + clear communication + vision = more money being made.

Or, you could look at it this way too:

Inefficient people + unhappy people + muddled marketing + no vision = bad business.

When you add into the fact that due to our special process and talented people here at Because We Can the cost of the Three Rings office was totally reasonable.

We were able to design and build the whole Three Rings office for less than it would have cost of nice-but-depressing office cubes.

Sure, it costs more than just parking everyone at an Ikea desk, but just think: that boring-but-normal office that's not much more than cubes, a break room, and maybe a ping-pong table could instead be a vibrant expression of your company's core. While also making everyone there more productive and happier. And making everyone more money!

So we agree: businesses shouldn't waste their money. Which is something a boring, poorly designed office actually does.

Jeffrey McGrew