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Goings on at the Because We Cannery

Trade Show Elements- flat pack, recycled and sustainable

We have been working with Clif Bar to come up with some great ideas for their direct marketing project for "Clif Kids". (Their new snack bars for kids)Instead of trade show, Clif Bar does direct marketing. So this "trade show booth" is actually design to go to kids sports games and give out free samples.

The first element we created is the Product Tree:

IMG_2901 We have been working with Clif Bar to come up with some great ideas for their direct marketing project for "Clif Kids". (Their new snack bars for kids) Instead of trade show, Clif Bar does direct marketing. So this "trade show booth" is actually design to go to kids sports games and give out free samples.

The first element we created is the Product Tree:

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The Tree itself is a flat pack design, and made of 100% FSC certified Maple. The Bowls are made of cardboard Sono tube, and the tires are from old kids bikes.

The whole thing comes apart quickly and easily, and makes for a very small pile of stuff.

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The plastic folding table was just a place holder until we created the final table. The top is made of old pallet wood from Clif Bar's product shipments, and the kids bike was reclaimed from a local second hand store. When we make the final versions of these, we will get the bikes from one of many non-profits that collect old bikes.

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The table doubles as a carrying cart for the people that have to set up the booth.

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As well as the stencil on top, the legs are branded for their product.

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The Pallet table then fits under the tree-- and gives the whole thing a cute 'kids tree house" look.

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We are done with this round of prototyping. Now we will be making some design changes, and creating the final design.

Jillian Northrup